The Dead Center

Color, sound, 1080p24
TRT: 01:05:06
[Excerpted version to the left]

A young advertising executive is promoted to the top branch of his firm, and is given the suspicious task of rebranding Cairo, West Virginia -- the derelict highway town of his upbringing. Wandering through an old adolescent haunt in the woods, Mason discovers his estranged best friend, Bambo, who has gone through a cross-kingdom transformation. Inspired by Bambo's metamorphosis, Mason decides to rebrand the town based on his best friend's image, despite protest and suspicion from those he left behind.